Many ceramic companies have launched the most important new products of the year in 2021, accounting for nearly half of all new product launches in the industry. The most popular of these new products are the Star, diamond, and crystal process tiles. Such products, such as the crystal diamond marble series of Jinyi ceramic tiles, the Hongyu ceramics star drill series, the sumit ceramics Star Diamond crystal glaze series, and the Baoluo ceramic tiles diamond plate series, have been introduced by almost all of Guangdong's first and second tier ceramic tile brands. A pattern has emerged. Soon after, this trend spread rapidly from Guangdong to the rest of China's manufacturing regions. Many ceramic companies in Shandong have begun to experiment with developing this type of ceramic tile surface technology.

Under different lighting conditions, the ceramic tile surface on the Star, drill, and crystal process surfaces will emit different lusters, and the effect of glittering and illusory will be visible on the surface. There are various descriptions of how the sparkling effect is achieved on the surface of Star, drill, and crystal floor tile, but the process can be summarized as the superposition of special glaze and dry grain.

For ceramic enterprises, now is the best time to seize the new technological trend in the ceramic industry at the right time in order to avoid product homogenization and to gain a differentiated competitive advantage. It is believed that the Star, drilling, and crystal technology began in 2020 and has since been pursued by a large number of ceramic companies.

However, just because a product is popular in the manufacturing process does not imply that it is popular in the end market. At the moment, the Star, drilling, and crystal process tiles are not widely available on the end-user marketplace. At the end of May, the Ceramic Bank China investigation group visited the main home building materials markets in Chengdu and Chongqing, China's ceramic net ceramic industry and China's national ceramic tile market (hereinafter referred to as Ceramic Bank China investigation group). Almost all ceramic tile stores did not carry Star, diamond, or crystal process tile as their primary product. It is exaggerated to say that it is not discovered at all.

What causes this to happen? For example, ceramic enterprises have a certain time lag between the introduction of new products and the listing of large-scale terminals; on the other hand, the ceramic industry has always been characterized by production determining sales, meaning that what the manufacturer produces is what the dealers sell. In many cases, dealers are completely unaware of the specific situation of new products before the manufacturers launch them, let alone whether or not the consumers are aware of it themselves.

In fact, the Ceramic Bank China survey team visited the home building materials market and interviewed tile dealers and tile store employees, and they discovered that consumers are more sensitive to tile color than they are to the effect of ceramic tile surface technology. When compared to the previous years' white and white wall tiles, the current tile stores will have a more vibrant color palette and better tile matching.
And this trend was predicted by industry insiders at the start of the year.

China Ceramic Net published an interview with Hanberto, the general manager of ICC ceramic tile, in their special interview column, "Facing the Ceramic Industry," in March. Hanberto has a profound and comprehensive understanding of tile trends because he is a ceramicist with extensive working experience in both China and abroad. Since 2014, Hanberto has served as the team leader for the International Ceramic Tile Trend Report. He has determined that the performance of tiles in terms of color will be more bold this year and in the future.

People's concepts of beauty and aesthetic level have evolved in tandem with the improvement in living standards and quality of life over the past two years. The consumer groups 80 and 90, in particular, prefer the decoration style that allows for adjustment and individuality. The pace of social life is increasing at the same time, and people's life pressure is increasing as well. The release of pressure on the material will be sought by many people in this situation, and some colors of decompression and healing will be gradually welcomed.

After catching up with the tile color trend in 2020, most ceramic companies have launched a series of bold color tiles, such as the Shunhui tiles' natural dance, the Ma series of MATI tiles, the 2020 new products of Imola tiles, the beautiful series of Crown Star King ceramics, and the Morandi solid color tiles / rock plates launched by most ceramic companies. Even with the development of stone texture foshan porcelain tile, the majority of ceramic enterprises will continue to choose colors and textures that are more vibrant, such as blue, green, black, and gold.

Hanse tile believes that with the advancement of people's aesthetic, the traditional black and white gray tile will no longer be able to meet the decorating needs of consumers, particularly after the epidemic, when people will require bold and bright colors to lift their spirits. In terms of ceramic tile products, the current trend will be for high color value, with an overall decoration style that is vibrant. As a result, dealers must have one or several high-quality products on hand, which is the current design trend. Consumers are willing to pay for products because they understand that if the products do not meet their needs, the business will most likely lose the opportunity to do business.