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 Betreff des Beitrags: Why has the price of LCD panels dropped at the fastest rate
Ungelesener BeitragVerfasst: Mi 8. Dez 2021, 16:54 

Registriert: Do 11. Mär 2021, 09:27
Beiträge: 43 price of solar panels fell in July of this year, following a year of continuous increase. By contrast, when measured in terms of time since the beginning of the period of decline, it is extremely rapid, with a correspondingly large magnitude of decline. According to figures from October of this year, sales of 32-inch panels have decreased by 42%, sales of 43-inch panels have decreased by 33%, and sales of 55-inch large-screen panels have decreased by 20%. and sixty-fifty-inch small lcd screen panel prices have returned to levels last seen at the end of last year and the beginning of this year, while the prices of 32-inch and 43-inch small lcd screen panels have fallen even further, returning to the levels last seen at the end of last year and the beginning of this year, respectively. As a result of this downward trend, the television industry experienced a resurgence of price competition during the Double 11. The panel's decision to reject the proposal, on the other hand, did not end there. Because of the double eleven followed by the double twelve, I am concerned that this will signal the end of the long-running price freeze on televisions. In addition, the prices of LCD panels have leveled off, with the exception of some sizes and models, which have continued to increase. is expected that the price of LCD panels will continue to decline in the foreseeable future. Consumption declined following the epidemic, manufacturers were unable to meet demand from the end-consumer market for LCD manufacturers in China LCD manufacturers in China panels, and the overall market for LCD panels was depressed, all of which combined to cause a decrease in the price of LCD panels. Given the difficult economic conditions that have prevailed across the board, the rapid decline in panel prices is surprising.

Early on in the panel price decline, that is after July of this year, the television signaled the beginning of a price reduction for the first time following a price increase for the first time following a price increase. After announcing price cuts at the end of August, Xiaomi, Skyworth, TCL, and other brands followed through with their promises. The Redmi MAX98 smartphone and the 86-inch TV, in particular, were launched with a direct price reduction of 2,000 yuan, signaling the beginning of a significant increase in price reduction. Other brands have followed suit, with varying degrees of price reductions, particularly in the case of small-screen televisions, which have seen their prices rise and fall more and more in recent months.

Price declines for LCD panels were widely anticipated, and they are not unrelated to a general decline in the market over the past couple of years.

There is a lack of consumption at the point of sale, and the market is oversaturated. Outdoor activities increased significantly in the aftermath of the epidemic, as people were encouraged to get out of the house and participate in other activities outside of the home to combat the spread of the disease. As a result of the decline in demand for screen display devices, the price of LCD panels fell, and the market for small lcd screen panels turned into a buyer's market, with the price of LCD panels beginning a significant downward trend.

The second point to mention is that, as one of the world's largest television consumers, North America and China's television markets are frequently oversaturated. As a result, because China is the world's largest TV market, the price war has not only overdrawn the capacity of market consumers ahead of time, but it has also caused the Chinese TV market to enter an era of excess stock and weak consumer demand, which has caused the market to contract.

With retail sales down 9.1% year on year in 2020, the Chinese television market is expected to grow only slowly in the coming years. According to preliminary data, cumulative sales in the first six months of 2021 decreased by 14.7% when compared to the same period last year. This market, which has grown slowly over the past two years to account for nearly one-tenth of the global market, will almost certainly have an impact on the global television market in the future.

Since panel prices have been declining, it is likely that the competition in China's television market will return to its previous state of price competition. In China's television industry, which is well-known for its fierce price war, there is no shortage of competition. As a result of the long-term price war competition, television prices have dropped on a consistent basis, with the price for volume strategy proving to be an effective marketing strategy.

It was in May of this year that we published an article about the increase in the price of LCD manufacturers in China televisions. A shortage of COVID-19, glass, and DDIC, as well as an unprecedented increase in panel prices, are expected to make the second quarter of 2021 the most profitable quarter in the history of the panel manufacturing industry, according to industry analysts. The tide, on the other hand, has shifted significantly by now.

This year's turning point in the price of LCD TV panels was reached, according to data gathered by the DSCC (Display Supply Chain). When prices fell to record lows,  TV panel prices reached their lowest point in history, which occurred in September of this year (15.8%), which was the largest one-month decline in the industry's historical record.15.5% of the total was spent.

An increase in the price of LCD television panels began in May 2020 and was expected to last until June 2021, according to previous reports. A further point to mention is that the market has fallen by more than half in recent months, when compared to the previous price hike.

In general, the current situation is still the result of an imbalance between supply and demand, as it has been for some time. We are aware that the epidemic played a significant role in increasing the demand side of the outbreak, which we have discussed previously. Although the demand for this segment of the market has been steadily increasing over time, the supply has been steadily increasing as time has progressed. Take, for example, the television market, which experienced a significant slowdown in the second half of this year. According to Digitimes, major TV manufacturers such as Samsung, TCL, Hisense, and Sony have reduced their sales targets as a result. This is evident in the supply chain, which has resulted in an oversupply of products on the market.

Besides that, there are other factors at play, such as the fact that panel price growth in the North American market has resulted in a significant increase in TV prices, which has also had an impact on the demand side; some parts of the global economy are also still suffering as a result of the new crown.

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